SPORTECH SIGNS UP FOR ORBIS’ OPENBET™ PLATFORM AND GAMES CONTENT

Monday, 9 April 07

• Sportech, the owners of Littlewoods Gaming, will utilise the OpenBet ‘One Account, One Wallet' solution

• Launching under Sportech's new gaming portal later this year, Orbis will deliver a variety of casino and fixed odd games content as well as providing comprehensive back office management and marketing tools, providing a platform for growth

• Orbis continues to expand its customer portfolio by delivering a truly integrated solution to leading operators through OpenBet's flexible, modular software system.

London, UK - April 10, 2007 - Orbis, the world's leading provider of interactive gaming and betting solutions, recently signed an agreement with Sportech, the owners of Littlewoods Gaming. As part of revamping their pools and gaming service, Orbis will deliver a variety of games from their OpenBet Fixed Odds Games and OpenBet Casino modules, plus the extensive functionality of the OpenBet Marketing module. The OpenBet system will be seamlessly integrated into Sportech's existing third-party pools system.

Sportech aims to rejuvenate its pools and games business to extend their offerings to new audiences, providing an improved customer experience and utilizing new channels of distribution to offer a greater plethora of games to increased numbers of players.

The OpenBet system enables players to benefit from a vast array of enticing, graphically-rich games, while providing a singular log in and wallet process for ease of use and seamless game play.

The ‘One Account, One Wallet' solution delivers Sportech a clearer view of all its customer data held in one central database, facilitating data mining and segmentation for improved marketing services. Via the OpenBet Marketing module, Sportech will be able to operate and manage a new affiliate program, create and monitor marketing campaigns and deliver player promotions, gaining the ability to cross-market seamlessly between different platforms and products, thus reducing player churn and gaining higher customer retention.

Sportech will launch with a package of OpenBet games containing the unique ‘Top Bar' feature that can easily be re-branded, and includes a scrolling message area, game instructions and rules. Additionally the ‘Bonus Bar' allows players to view their progress towards their next bonus.

David Loveday, Managing Director of Orbis, said, "We are very pleased to be involved with Sportech as they expand and reinvent their Littlewoods brands. We believe Orbis is in a position to provide them with a platform for further growth through a combination of proven and flexible back office functionality, along with dynamic and exciting front end games content."

Commenting on the partnership, Ian Penrose, Chief Executive of Sportech, said, "Following a strategic review the Company is committed to reinvigorating the football pools and games business by providing an enhanced customer experience, new and advanced channels of distribution and ultimately extending its offering to new audiences. The partnership with Orbis will allow us to give our customers new, dynamic and exciting e-gaming products, as well as enable us to improve our product marketing to existing and new audiences, providing a solid platform for growth."

Orbis OpenBet presents seven distinct but compatible software modules that include Sportsbook, Casino, Rake Games, Fixed Odds Games, Exchange, Retail and Marketing. It enables operators to provide their customers the ability to bet and play across multiple products and platforms in a wide variety of languages and currencies, whilst offering a unique ‘One Account, One Wallet' solution.