Build your company profile and strengthen your businessIncrease your customer interaction, create, develop and implement powerful marketing strategies with the OpenBet Marketing Module.

Harness the power of truly integrated marketing through extensive data mining and gain the ability to cross-promote seamlessly between different platforms and products. Resulting in a better return on your investment, higher customer retention, less churn and the ability to reactivate lapsed customers.

The OpenBet Marketing module currently consists of:

• Promotions Manager
• Campaign Manager
• Display Manager

Promotions Manager
Effective, engaging promotionsPromotions are an ideal way to up-sell and cross-market your products and entice new customers. Promotions Manager gives you a clear commercial advantage, allowing you to set-up, run and monitor customer promotions, automatically and in real time.

Four Step Process:

1. Select the promotion you wish to run; set time period, product-related, cross-selling products, or restricted to certain countries, regions or platforms
2. Choose your reward; select cash, games tokens (including certain games or groups of games), or a non games-related offer like a Sportsbook token
3. Decide which action(s) you wish to trigger* the promotion: either separately or combined to create a more specific offer
4. Set how you wish the reward to be delivered, how you inform your customer and when it will arrive in their wallet

*(Trigger actions include; product, expenditure, losses, affiliate deposit, new registrations, voucher referrals, betting on specific products, customer groups or specific customer lists)

Rewards are automatically generated, ready for distribution via electronic format. Individual reports are generated for all promotions rewarded and redeemed.

Promotions Manager is a unique marketing tool that enhances your ability to take advantage of new and innovative promotional solutions, adding interest to your customers' gaming experience whilst driving increased revenues.


Campaign Manager
The key to successful campaignsCampaign Manager lets you monitor and assess the performance of all your campaigns throughout their entire lifecycles delivered across any media. It allows you to track dozens of campaigns at the same time, from segmentation to distribution and tracking, greatly reducing administration time so you can focus on key marketing strategies.

Functions include:

• Identify your customers

Segment by specific product users, turnover, profit or loss, previous campaign results, birthdays or other notable dates, betting frequency, product and time. Segmentation criteria can be combined to identify other groupings

• Run campaigns

Automatically generate and issue emails and create tracking codes for use in print and online marketing campaigns

• Track results

Generate reports on both take-up and redemption results, and the effect of any campaign by registration and betting volumes. Results can be viewed in graphs, tables, or as a CSV data extract. New segments can be identified based on take-up, to feed back into your next campaign

Display ManagerDisplay Manager offers you complete control over the content you deliver to your customers.

The look, feel, colours and positions of your content on your website are all changeable via Display Manager.

Features include:

• Dynamically alter content - Easy to move and reorder components and combine content from other sources
• Changes can be previewed before you publish them, and the system maintains a full audit trail of page changes that can be tracked by operator, time, date and type
• Manage as many white labels as required. OpenBet Marketing stores registrations and bets via specific white labels so it can control data display separately
• Opt to restrict the products and sub-products, games, markets and bets that the white label has access to and generate individual white
• label business reports on demand