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Ladbrokes plc is the world's leading fixed odds betting company. Formerly Hilton Group plc, the company was renamed following the completion of the sale of the Hilton International Hotel division to Hilton Hotel Corporation on 23rd February 2006.

Now a pure betting and gaming company Ladbrokes plc is comprised of Ladbrokes, the biggest retail bookmaker in the UK and Ireland, Ladbrokes.com, a world-leading provider of interactive betting and gaming services, Vernons, the leading football pools operator and Ladbrokes Casinos which opened its first casino at the Hilton London Paddington in July 2006.

Ladbrokes first went online with the OpenBet platform in 2000, launching an OpenBet-based internet sports betting service with multi-lingual and multi-currency features.

Orbis have since taken Ladbrokes onto further platforms and media, including:

  • Interactive TV
  • WAP
  • Call centre
  • Hospitality events

Ladbrokes currently utilise the following OpenBet Modules:

  • Sportsbook
  • Fixed Odds Games
  • Retail
  • Marketing

www.ladbrokes.com