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Blue Square was launched on 5th May 1999 and is one of the largest interactive betting services in the UK. The product suite offered by Blue Square has grown from its traditional bookmaking business to now offer all aspects of the gaming market including casino, slots and poker across many platforms including the Internet, Interactive TV, WAP and telephone.

Blue Square was a wholly owned subsidiary of the Intercapital Group Ltd (ICAP) until January 2003 when it was acquired by Rank, one of the UK's leading leisure and entertainment companies.
Blue Square currently utilise the OpenBet Sportsbook, Fixed Odds Games and Marketing modules.

www.bluesq.com